Spring 2026: Study BS Business Analytics at MAJU

Running a successful business highly depends upon the art of decision-making. Effective decision-making depends upon the information and data that makers have. In modern times, the success of business is not dependent upon intuitive guesses. BS Business Analytics is now available at MAJU, Karachi, with a specific aim to produce professionals to fulfil the gaps. This blog explores what a bachelor’s degree in business analytics is going to offer you.  

Modern Businesses and Decision Making 

In the 21st century, if a business wants to grow, it must adapt to modern business practices. Today, businesses need to go to flexible planning schedules, informed decision-making, following a proper yet flexible structure.  

As the core characteristics of modern business revolve around globalisation, sustainability and ethics, agility and adaptability, while keeping the customer at the centre of benefit. To achieve all these goals, it is essential to make effective decisions.  

According to international stats, 20 per cent of small businesses fail in the first year of initiation, 50 per cent of the business fails in the first five years, as a consequence of bad financial and strategic decisions.  

Importance of Data-Backed Decisions 

Therefore, effective decision-making is a crucial and foundational stone in every business’s success story. This is not an intuitive take these days, but rather a complete procedure. However, there are some factors and tips one must keep in mind to overlook the potential risks.   

On the basis of all these steps, factors and tips, there is a principal prerequisite of the availability of correct information. This information is also known as data. That can be used to make informed decisions. 

Pursue a Degree in Business Analytics 

You may ask, we have data, how to make perceptions out of it for the future? This is exactly the place where business analytics comes into play. Curious to know, how? The thing is, there is a huge chance that experienced personnel make decisions based on their intuition after making such decisions over several years. It may go right. But if the foes are wrong, then the consequences would be a liability on the business.  

As a result, in the fast-paced 21st century, businesses cannot perform optimally without precision. This precision comes in with a deep analysis of the available data. Therefore, our businesses need professionals who can oversee the accurate data collection, effective data analysis and spot-on data interpretation. This is called business analytics.  

BS in Business Analytics 

Muhammad Ali Jinnah University (MAJU) is one of the top private universities in Karachi. MAJU offers a variety of degree programmes in diverse fields, and business is one of them. For the last twenty-five years, Muhammad Ali Jinnah University (MAJU) has been working to fulfil the aim of producing competent and highly skilled professionals to help businesses achieve their goals.  

In continuation of this target, MAJU has now initiated BS Business Analytics. This four-year programme aims to produce professionals with expertise in data interpretation, visual representation, and strategic decision-making using modern data tools like Power Bi, Tableau, R, Python, SAP Analytics, and SQL.  

This programme blends three main domains: business knowledge, statistical reasoning, and computational analytics. MAJU offers a comprehensive and industry-relevant course curriculum, high-end support with scholarships and financial support.  

Why opting for MAJU in Karachi is a Great Option 

MAJU is a great option for students residing in Karachi and nearby locations. The university has also developed a great repute among the industrial circles, and our students land jobs on fast pace due to its high repute.  

With our sharp focus on skills and hands-on learning, MAJU has a lot to offer.    

Apply for Spring 2026 Admissions  

You can apply for BS Business Analytics at Muhammad Ali Jinnah University (MAJU) in Spring 2026. Applications are accepted through the online admission portal and by physical submission on the university campus.   

Final Thoughts 

BS Business Analytics is a degree programme newly offered at the Muhammad Ali Jinnah University in Karachi. The students will enter the market after graduation, equipped with skills and a robust knowledge foundation of business, data, interpretation techniques, and tools. In a modern business line, hotch-potch decisions cannot be taken.  

Frequently Asked Questions (FAQs) 

How does business analytics work?
Business Analytics transforms raw data into actionable insights to help decision-makers by providing them with clean and ready-to-analyse data. This data is processed through statistical tools. 

Which Businesses Need Business Analytics Professionals? 

Every business needs an expert in business analytics. However, the major industries are finance/ banking, IT, Healthcare, Retail, E-commerce, Manufacturing and Consultancy. 

What is the duration of BS Business Analytics?
BS Analytics is a four-year degree. 

Does MAJU offer BS Business Analytics? 

Yes, MAJU offers BS Business Analytics. You can apply through the online admission portal.