BS Business Analytics (4 Years Program)

“Empowering Minds to Lead the Business World”

The BS in Business Analytics is designed to prepare the next generation of business professionals who can transform raw data into actionable insights and strategic decisions. In today’s competitive business landscape, organizations are rapidly shifting from intuition-based decision-making to data-driven management.

While most universities in Pakistan offer degrees in business or computing, very few integrate the two through applied data analytics and business intelligence. The BS Business Analytics program at Mohammad Ali Jinnah University fills this gap by equipping graduates with the ability to analyze data, identify patterns, predict outcomes, and provide insights that drive performance across industries.

This program directly supports FoBA’s mission to develop analytical, innovative, and technologically adaptive business leaders capable of steering organizations through digital transformation.

The program blends three key domains, business knowledge, statistical reasoning, and computational analytics. Students will develop expertise in data interpretation, visualization, and strategic decision-making using modern tools such as Power BI, Tableau, R, Python, SAP Analytics Cloud, and SQL. The emphasis is on cultivating data translators, professionals who can bridge the gap between technical data scientists and business decision-makers.

This program is ideal for students who:

Have an analytical mindset and enjoy working with data and numbers.

Want to pursue a career where data meets business strategy.

Aim to work in roles such as data analyst, business intelligence specialist, financial analyst, marketing analyst, or data-driven manager.

Seek a competitive edge by mastering digital tools that define the future of work.

The BSBA program particularly serves students who aspire to apply quantitative reasoning to business problems rather than focusing purely on management (as in BBA) or programming (as in Business Computing).

Each candidate for the BBA degree is required to complete 132 Cr. Hrs. as per the following detail:

Upon completion of the BS Business Analytics program, graduates will be able to:

1. Demonstrate understanding of business concepts, statistics, and analytical methods relevant to organizational decision-making.
2. Collect, manage, and analyze data using quantitative, statistical, and computational techniques to derive meaningful insights.
3. Apply tools such as Python, R, SQL, Power BI, Tableau, and SAP Analytics Cloud to develop analytical models and visualizations.
4. Develop dashboards, reports, and predictive insights that guide strategic, operational, and managerial decisions.
5. Present analytical findings clearly through data storytelling, written communication, and visual interpretation.
6. Show ethical conduct, accountability, and responsible use of data in business and societal contexts.

The graduates of BS Business Analytics will be able to:

1. Apply analytical and quantitative reasoning to solve business problems and support evidence-based decision-making.
2. Use modern analytics technologies and tools to analyze data and improve organizational performance across business functions.
3. Demonstrate integrity, professional ethics, and responsible handling of data in business environments.
4. Communicate insights clearly and work effectively in diverse teams to deliver analytical solutions.
5. Adapt to emerging digital tools, AI technologies, and evolving business environments with creativity and innovation.
6. Engage in continuous professional development and contribute to national and global advancement in the field of business analytics.

Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.