BBA (2 Years)
“Empowering Minds to Lead the Business World“
Why Choose BBA:
If you are more interested in understanding the overall functioning of businesses, developing leadership skills, being an entrepreneur and working in managerial roles and want to step into the world of business leadership with confidence.
Unique Selling Proposition (USP)
- Excel in Business, Lead with Vision
- Holistic leaders who drive businesses toward growth and success.
Your path to becoming a successful business leader starts here
| Feature | Bachelor of Business Administration (BBA) |
| Focus | Emphasizes core business functions such as Management, Marketing, Finance, Human Resource, Supply Chain Management and Entrepreneurship. |
| Objective | To develop managerial and leadership skills for running businesses and understanding organizational operations. |
| Core Subjects | Marketing, Finance, Human Resource Management, Supply Chain Management Economics, Accounting, and Organizational Behavior |
| Technical vs. Managerial | More managerial and Entrepreneurial; focuses on decision-making, strategic planning, operational leadership and entrepreneurship |
| Skillset | Communication, cognitive skills, strategic thinking, leadership, and general business acumen. |
| Career Opportunities | Business Development Manager, Marketing Specialist, Financial Analyst, HR Expert , Entrepreneur, Project Manager, Supply Chain Manager. |
| Industry Relevance | Relevant to general business sectors, startups, managerial and leadership roles. |
| Practical Application | Involves planning, organizing, and overseeing business operations and strategies. |
Why BBA at MAJU?
Pursue BBA at MAJU to start your career trajectory with:
- Internationally recognized and accredited degree programs.
- Accredited by National Business Education Accreditation Council (NBEAC)
- Foreign university collaborations.
- Credit transfer to and from recognized universities nationally and internationally.
- Qualified, renowned and experienced faculty.
- High tech labs, classrooms and cosmopolitan culture in the heart of Karachi.
- Internships, placements, career and social development.
- Online and blended learning environment for selected courses.
CAREER PROSPECTS
Graduates of the BBA 2-Year Degree Program can pursue a wide range of career opportunities, including:
- Investment Banker
- Financial Advisor Manager
- Marketing Manager
- Human Resource Manager
- Information System Manager
- Supply Chain Manager
- Business Consultant
- Entrepreneur
- Fintech Consultant
- Digital Banking Consultant
PLACEMENT
For Last three years, we have observed an expedite in job hunting. As per data in current year, more than 75% of graduates of MAJU University are employed in the most reputable National as well as International Organizations through In-campus Interviews and other ways.
Program Educational Objectives (PEOS)
- To understand and adapt current and emerging technologies for making positive contributions to be successful in a dynamic and ever-changing business world.
- To nurture the student’s abilities to think analytically, critically, and creatively and apply them to business problems effectively and ethically.
- To instill the values of professionalism, leadership, teamwork, and social responsibility in the students that enable them to make positive contributions to society and the economy.
- To enhance students’ entrepreneurial abilities to enable them to contribute towards the development of society more effectively.
Program Learning Outcomes (PLOs)
- Enabling students to acquire and apply fundamental and interdisciplinary knowledge of business administration and management to address effectively complex and dynamic business challenges.
- Enabling students to develop and demonstrate the essential business proficiency required for successful BBA graduates in various sectors and industries.
- Enabling students to demonstrate proficiency in using and implementing current and future business technologies for effective and efficient business solutions.
- Enabling students to enhance their communication, leadership, empathy, self-efficacy, and teamwork skills in their personalities as the key components for personal and professional growth.
- Enabling students to uphold and practice professional and ethical standards of conduct in business management and decision-making.
- Enabling students to apply sustainable business practices in a socially responsible, and ethical manner for society and the corporate world.
CURRICULUM/PLAN OF STUDY (2 Year Program)
| BRIDGING SEMESTER | CR. HRS |
| Principles of Marketing | 3 |
| Business Economics | 3 |
| Financial Accounting | 3 |
| Principles of Management | 3 |
| Business Mathematics & Statistics | 3 |
Plan of Study:
| SEMESTER-I | CR. HRS |
| Introduction to Business Finance | 3 |
| Introduction to Business Analytics | 3 |
| Consumer Behavior | 3 |
| Human Resource Management | 3 |
| Cost and Management Accounting | 3 |
| SEMESTER-II | CR. HRS |
| Business Research Methods | 3 |
| Supply Chain Management | 3 |
| Marketing Management Analytics | 3 |
| Islamic Banking & Finance | 3 |
| Organizational Behavior | 3 |
| SEMESTER-III | CR. HRS |
| Quantitative Research Tools | 3 |
| Entrepreneurship | 3 |
| Business Process Re-engineering | 3 |
| Data Science | 3 |
| Financial Management Analytics | 3 |
| SEMESTER-IV | CR. HRS |
| Managerial Policy | 3 |
| Business Intelligence and Data Driven Decision | 3 |
| Elective-I | 3 |
| Elective-II | 3 |
| Business Project | 3 |
Admission Requirements
- Bachelor’s degree in any discipline with a minimum of 45% marks or equivalent qualification.
- Success in the MAJU Admission Test or equivalent.
- Completion of the MAJU Admission Interview.
Eligibility Criteria
Open to students with a two-year bachelor’s degree.