BBA
“Creating Leaders Who Can Lead the Corporate World”
WHY BBA?
The specific focus has been given to the business curriculum to create leaders having excellence ethically and morally. The curriculum is designed to cater students’ capability to frame, analyze and interpret business problems effectively. A rare combination of classroom experience and corporate training has been adopted in business studies to deploy managerial skills, self-confidence, and decision-making. From a personal aspect, BBA will improve your communication and leadership skills which are vital to professional success.
WHY MAJU?
The programs at MAJU are tailored to meet the real needs of today’s economy and employment atmosphere. The curriculum is constantly updated to remain in line with the demands of current technology and new developments. The university also conducts training sessions, seminars, and workshops, which enable our students to apply what they have learned to practical situations. All prestigious firms always look forward to a highly skilled workforce that will add value to those firms.
CAREER PROSPECTS
BBA is one of the diversified content-based programs which is globally accepted that had and will be in high demand and the real need to manage the top-level requirements of the industry, particularly by the Marketing, Analytics, Finance, Islamic Banking, HRM, Organizational Psychology and Supply chain & informatics. The graduates completing this program would be able to kick-start a lucrative career as:
- Digital Marketer
- Product Manager
- Business Consultant
- Entrepreneur
- Blockchain Expert
- Sales & Marketing Executives
- Investment Banker
- Financial Advisor
- Bank Branch Manager
- Financial Analyst
- Financial / Marketing / HR Planner
- Portfolio Manager
- Trust Manager
OUR POTENTIAL EMPLOYERS
- Meezan Bank Limited
- Bank Alfalah Limited
- Allied Bank Limited
- National Bank Limited
- Eastern Federal Union Insurance Company Limited (EFU)
- Jubilee Life Insurance Limited
- Habib Bank Limited
- Gul Ahmed Textile Mills
- Al Karam Textile Mills
- Rajby Textile
- Yamaha Motor Company
PLACEMENTS
For the last three years, we have expedited job hunting as per data in the current year more than 80% of Graduates of MAJU are employed in the most reputable National and International Organizations by In-campus Interviews and other ways.
| OUR STUDENTS | |
| Hussain Feroz | Brand Manager Ideas PVT Ltd |
| Muhammad Saleem Saleemi | SVP and Senior Analyst of National Bank of Pakistan |
| Aseela Abdullah | Lecturer SZABUK |
| M. Khisal Mehmood | Senior Equity Manager and Analyst AWT Investment Limited. |
Program Educational Objectives (PEOs)
| PEO-1 | BBA program is specially designed to meet industry requirements in a changing global corporate environment. |
| PEO-2 | Program provides the right tools that allow students to achieve their career objectives. |
| PEO-3 | Through the BBA program we help our students to inculcate the basic and advanced understanding of the business world. |
Program Learning Outcomes (PLOs)
| PLO-1 | Modern Knowledge |
Students will demonstrate problem solving skills by gathering and evaluating appropriate information. |
| PLO-2 | Management Skills |
Student will demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum. |
| PLO-3 | Business Decisions |
Students will demonstrate use of appropriate techniques to effectively manage business challenges. |
| PLO-4 | Cross functional knowledge |
Students use analytical and reflective thinking technique to identify and analyze problems, develop viable alternatives, and make effective decisions. |
Admission Requirements
- Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.
- MAJU Admission Test/HEC Test.
- MAJU Admission Interview.
Degree Requirements
| Courses | Cr. Hrs. |
| BBA Core courses | 25 |
| Elective Courses | 27 |
| General Requirement | 27 |
| Foundation and Intermediate level | 48 |
| Business Project I&II or Final Project I&II. | 06 |
Core Courses
| Course Title | Course Code | Cr. Hrs. |
| Freshman English | SS1100 | 3 |
| Computer Concepts & Applications | MG1500 | 3 |
| Business Mathematics | MT1500 | 3 |
| English Grammar | SS1110 | 3 |
| Business Statistics | MT1510 | 3 |
| Oral Communication | SS2120 | 3 |
| Islamic Studies/ Ethics (for Non- Muslims) | SS2400/SS2410 | 2 |
| Business Communication | SS3110 | 3 |
| Pakistan Studies | SS2420 | 2 |
Elective Courses
| Course Title |
| Advertising |
| Advanced Audit & Assurance |
| Analysis of Financial Statement |
| Brand Activation |
| Brand Management |
| Career Development |
| Change Management |
| Digital Marketing |
| Distribution and Channel Management |
| Human Resources Development |
| Inventory Control and material management |
| Investment Banking |
| Operations Management |
| Performance Management |
| Public Relations |
| Recruitment & Selection |
| Strategic Supply Chain Management |
| Training and Development |
| Treasury and Fund Management |
| Warehouse Management |
General Requirements
| Course Title | Course Code | Cr. Hrs. |
| Foreign Language: Arabic/ French/ Chinese | SS1200 | 3 |
| Principles of Psychology | SS2300 | 3 |
| International Relation and Current Affairs | SS2810 | 3 |
| Principles of Sociology | SS2310 | 3 |
| Business Ethics | SS2400 | 3 |
| Introduction to Logic | SS3320 | 3 |
| Development Economics | EC2010 | 3 |
| Interpersonal Skills & Business Relations | SS4100 | 3 |
| Business Analytics | MG3510 | 3 |
Foundation and Intermediate Level
| Course Title | Course Code | Cr. Hrs. |
| Principles of Management | MG1100 | 3 |
| Principles of Accounting I | FN1100 | 3 |
| Microeconomics | EC1000 | 3 |
| Principles of Accounting II | FN1110 | 3 |
| Macro Economics | EC1010 | 3 |
| Business & Corporate Law | FN2130 | 3 |
| Principles of Marketing | MG2200 | 3 |
| Organizational Behaviour | MG4340 | 3 |
| Business Research Methods | MG4100 | 3 |
| Statistical Inference | MT2320 | 3 |
| Introduction to Business Finance | FN2300 | 3 |
| Marketing Management | MG2210 | 3 |
| Cost & Management Accounting | FN2120 | 3 |
| Financial Management | FN3310 | 3 |
| Consumer Behavior | MG3230 | 3 |
| Human Resource Management | MG3300 | 3 |
Specialization Courses
| Course Title | Course Code | Cr. Hrs. |
| Advertising | MG3200 | 3 |
| Brand Management | MG3220 | 3 |
| Brand Activation | MG3210 | 3 |
| Public Relations | MG4230 | 3 |
| Digital Marketing | MG3250 | 3 |
| Analysis of Financial Statement | FN3400 | 3 |
| Advanced Audit & Assurance | FN3430 | 3 |
| Performance Management | FN4480 | 3 |
| Investment Banking | FN3510 | 3 |
| Treasury and Fund Management | FN3540 | 3 |
| Career Development | MG3310 | 3 |
| Change Management | MG3420 | 3 |
| Human Resources Development | MG4360 | 3 |
| Recruitment & Selection | MG4320 | 3 |
| Training and Development | MG4330 | 3 |
| Distribution and Channel Management | MG3430 | 3 |
| Strategic Supply Chain Management | MG4410 | 3 |
| Operations Management | MG3470 | 3 |
| Warehouse Management | MG4440 | 3 |
| Inventory Control and material management | MG3450 | 3 |
Business Project
| Course Title | Course Code | Cr. Hrs. |
| Business Project I | MG4120 | 3 |
| Business Project II | MG4120 | 3 |
CURRICULUM/PLAN OF STUDY
| SEMESTER I | Cr. Hrs. |
| Business Mathematics | 3 |
| Computer Concepts & Applications (2+1) | 3 |
| Functional English | 3 |
| Business Economics | 3 |
| Principles of Accounting-I | 3 |
| Principles of Management | 3 |
| SEMESTER II | Cr. Hrs. |
| Business Statistics | 3 |
| Positive Psychology | 3 |
| Foreign Language | 3 |
| Islamic Studies | 2 |
| Information Systems Management | 2+1 |
| Principles of Accounting-II | 3 |
| SEMESTER III | Cr. Hrs. |
| Supply Chain Management | 3 |
| Cost and Management Accounting | 3 |
| Business Ethics | 3 |
| Oral Communication | 3 |
| Principles of Marketing | 3 |
| Technical Report Writing | 3 |
| SEMESTER IV | Cr. Hrs. |
| International Relations & Current Affairs | 3 |
| Business and Corporate Law | 3 |
| Introduction to Business Finance | 3 |
| Marketing Management | 3 |
| Pakistan Studies 2 | 2 |
| Statistical Inference | 3 |
| SEMESTER V | Cr. Hrs. |
| Islamic Banking | 3 |
| Logic & Reasoning | 3 |
| Consumer Behavior | 3 |
| Human Resource Managementt | 3 |
| Financial Management | 3 |
| Principles of Sociology | 3 |
| SEMESTER VI | Cr. Hrs. |
| Business Research Methods | 3 |
| Elective – I | 3 |
| Development Economics | 3 |
| Entrepreneurship | 3 |
| Elective-II | 3 |
| SEMESTER VII | Cr. Hrs. |
| Managerial Policy | 3 |
| Business Analytics | 3 |
| International Business Management and Standards | 3 |
| Business Project I | 3 |
| Interpersonal Skills and Business Relations | 3 |
| Structured Industrial Practicum | 3 |
| SEMESTER VII | Cr. Hrs. |
| Elective-III | 3 |
| Business Project II | 3 |
| Elective-IV | 3 |
| Organizational Behavior | 3 |
| SPECIALIZATION |
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ELIGIBILITY CRITERIA
A good % is required In Intermediate/DAE/A-Level or Equivalent Examinations certified by IBCC.
FEE STRUCTURE
ADMISSION FEE = PKR 15000/- (NON-REFUNDABLE, NON-TRANSFERABLE)
APPLICATION PROCESSING FEE = PKR 1500/- (NON-REFUNDABLE, NON-TRANSFERABLE)
TUITION FEE/CREDIT HOUR = PKR 6000/-
| SCHOLARSHIPS AND FINANCIAL AID | |
| – MERIT-BASED | – NEED-BASED |
| – ALUMNI | – SIBLING |
APPLY NOW!
To apply for our program, please visit: www.jinnah.edu
22-E, Block-6, PECHS, MAJU Bus Stop, Shahrah-e-Faisal, Karachi
021-111-87-87-87
0348-111-6258
0341-000-3339
admissions@jinnah.edu
| KEY DATES | |
| Online Admission Form Submission Deadline | Friday, January 6, 2023 |
| Admission Test | Sunday, January 8, 2023 |
| Commencement of Classes | Monday, February 6, 2023 |