BBA

“Creating Leaders Who Can Lead the Corporate World”

WHY BBA?

The specific focus has been given to the business curriculum to create leaders having excellence ethically and morally. The curriculum is designed to cater students’ capability to frame, analyze and interpret business problems effectively. A rare combination of classroom experience and corporate training has been adopted in business studies to deploy managerial skills, self-confidence, and decision-making. From a personal aspect, BBA will improve your communication and leadership skills which are vital to professional success.

WHY MAJU?

The programs at MAJU are tailored to meet the real needs of today’s economy and employment atmosphere. The curriculum is constantly updated to remain in line with the demands of current technology and new developments. The university also conducts training sessions, seminars, and workshops, which enable our students to apply what they have learned to practical situations. All prestigious firms always look forward to a highly skilled workforce that will add value to those firms.

CAREER PROSPECTS

BBA is one of the diversified content-based programs which is globally accepted that had and will be in high demand and the real need to manage the top-level requirements of the industry, particularly by the Marketing, Analytics, Finance, Islamic Banking, HRM, Organizational Psychology and Supply chain & informatics. The graduates completing this program would be able to kick-start a lucrative career as:

  • Digital Marketer
  • Product Manager
  • Business Consultant
  • Entrepreneur
  • Blockchain Expert
  • Sales & Marketing Executives
  • Investment Banker
  • Financial Advisor
  • Bank Branch Manager
  • Financial Analyst
  • Financial / Marketing / HR Planner
  • Portfolio Manager
  • Trust Manager

OUR POTENTIAL EMPLOYERS

  • Meezan Bank Limited
  • Bank Alfalah Limited
  • Allied Bank Limited
  • National Bank Limited
  • Eastern Federal Union Insurance Company Limited (EFU)
  • Jubilee Life Insurance Limited
  • Habib Bank Limited
  • Gul Ahmed Textile Mills
  • Al Karam Textile Mills
  • Rajby Textile
  • Yamaha Motor Company

PLACEMENTS

For the last three years, we have expedited job hunting as per data in the current year more than 80% of Graduates of MAJU are employed in the most reputable National and International Organizations by In-campus Interviews and other ways.

OUR STUDENTS
Hussain Feroz Brand Manager Ideas PVT Ltd
Muhammad Saleem Saleemi SVP and Senior Analyst of National Bank of Pakistan
Aseela Abdullah Lecturer SZABUK
M. Khisal Mehmood Senior Equity Manager and Analyst AWT Investment Limited.

Program Educational Objectives (PEOs)

PEO-1 BBA program is specially designed to meet industry requirements in a changing global corporate environment.
PEO-2 Program provides the right tools that allow students to achieve their career objectives.
PEO-3 Through the BBA program we help our students to inculcate the basic and advanced understanding of the business world.

Program Learning Outcomes (PLOs)

PLO-1 Modern Knowledge

Students will demonstrate problem solving skills by gathering and evaluating appropriate information.

PLO-2 Management Skills

Student will demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.

PLO-3 Business Decisions

Students will demonstrate use of appropriate techniques to effectively manage business challenges.

PLO-4 Cross functional knowledge

Students use analytical and reflective thinking technique to identify and analyze problems, develop viable alternatives, and make effective decisions.

Admission Requirements

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.
  • MAJU Admission Test/HEC Test.
  • MAJU Admission Interview.

Degree Requirements

Courses Cr. Hrs.
BBA Core courses 25
Elective Courses 27
General Requirement 27
Foundation and Intermediate level 48
Business Project I&II or Final Project I&II. 06

Core Courses

Course Title Course Code Cr. Hrs.
Freshman English SS1100 3
Computer Concepts & Applications MG1500 3
Business Mathematics MT1500 3
English Grammar SS1110 3
Business Statistics MT1510 3
Oral Communication SS2120 3
Islamic Studies/ Ethics (for Non- Muslims) SS2400/SS2410 2
Business Communication SS3110 3
Pakistan Studies SS2420 2

Elective Courses

Course Title
Advertising
Advanced Audit & Assurance
Analysis of Financial Statement
Brand Activation
Brand Management
Career Development
Change Management
Digital Marketing
Distribution and Channel Management
Human Resources Development
Inventory Control and material management
Investment Banking
Operations Management
Performance Management
Public Relations
Recruitment & Selection
Strategic Supply Chain Management
Training and Development
Treasury and Fund Management
Warehouse Management

General Requirements

Course Title Course Code Cr. Hrs.
Foreign Language: Arabic/ French/ Chinese SS1200 3
Principles of Psychology SS2300 3
International Relation and Current Affairs SS2810 3
Principles of Sociology SS2310 3
Business Ethics SS2400 3
Introduction to Logic SS3320 3
Development Economics EC2010 3
Interpersonal Skills & Business Relations SS4100 3
Business Analytics MG3510 3

Foundation and Intermediate Level

Course Title Course Code Cr. Hrs.
Principles of Management MG1100 3
Principles of Accounting I FN1100 3
Microeconomics EC1000 3
Principles of Accounting II FN1110 3
Macro Economics EC1010 3
Business & Corporate Law FN2130 3
Principles of Marketing MG2200 3
Organizational Behaviour MG4340 3
Business Research Methods MG4100 3
Statistical Inference MT2320 3
Introduction to Business Finance FN2300 3
Marketing Management MG2210 3
Cost & Management Accounting FN2120 3
Financial Management FN3310 3
Consumer Behavior MG3230 3
Human Resource Management MG3300 3

Specialization Courses

Course Title Course Code Cr. Hrs.
Advertising MG3200 3
Brand Management MG3220 3
Brand Activation MG3210 3
Public Relations MG4230 3
Digital Marketing MG3250 3
Analysis of Financial Statement FN3400 3
Advanced Audit & Assurance FN3430 3
Performance Management FN4480 3
Investment Banking FN3510 3
Treasury and Fund Management FN3540 3
Career Development MG3310 3
Change Management MG3420 3
Human Resources Development MG4360 3
Recruitment & Selection MG4320 3
Training and Development MG4330 3
Distribution and Channel Management MG3430 3
Strategic Supply Chain Management MG4410 3
Operations Management MG3470 3
Warehouse Management MG4440 3
Inventory Control and material management MG3450 3

Business Project

Course Title Course Code Cr. Hrs.
Business Project I MG4120 3
Business Project II MG4120 3

CURRICULUM/PLAN OF STUDY

SEMESTER I Cr. Hrs.
Business Mathematics 3
Computer Concepts & Applications (2+1) 3
Functional English 3
Business Economics 3
Principles of Accounting-I 3
Principles of Management 3
SEMESTER II Cr. Hrs.
Business Statistics 3
Positive Psychology 3
Foreign Language 3
Islamic Studies 2
Information Systems Management 2+1
Principles of Accounting-II 3
SEMESTER III Cr. Hrs.
Supply Chain Management 3
Cost and Management Accounting 3
Business Ethics 3
Oral Communication 3
Principles of Marketing 3
Technical Report Writing 3
SEMESTER IV Cr. Hrs.
International Relations & Current Affairs 3
Business and Corporate Law 3
Introduction to Business Finance 3
Marketing Management 3
Pakistan Studies 2 2
Statistical Inference 3
SEMESTER V Cr. Hrs.
Islamic Banking 3
Logic & Reasoning 3
Consumer Behavior 3
Human Resource Managementt 3
Financial Management 3
Principles of Sociology 3
SEMESTER VI Cr. Hrs.
Business Research Methods 3
Elective – I 3
Development Economics 3
Entrepreneurship 3
Elective-II 3
SEMESTER VII Cr. Hrs.
Managerial Policy 3
Business Analytics 3
International Business Management and Standards 3
Business Project I 3
Interpersonal Skills and Business Relations 3
Structured Industrial Practicum 3
SEMESTER VII Cr. Hrs.
Elective-III 3
Business Project II 3
Elective-IV 3
Organizational Behavior 3
SPECIALIZATION
  • Specialization in Marketing & Analytics
  • Specialization in Finance
  • Specialization in Islamic Banking & Finance
  • Specialization in HRM & Organizational Psychology
  • Specialization in FinTech
  • Specialization in Supply Chain & Informatics

ELIGIBILITY CRITERIA

A good % is required In Intermediate/DAE/A-Level or Equivalent Examinations certified by IBCC.

FEE STRUCTURE

ADMISSION FEE = PKR 15000/- (NON-REFUNDABLE, NON-TRANSFERABLE)

APPLICATION PROCESSING FEE = PKR 1500/- (NON-REFUNDABLE, NON-TRANSFERABLE)

TUITION FEE/CREDIT HOUR = PKR 6000/-

SCHOLARSHIPS AND FINANCIAL AID
– MERIT-BASED – NEED-BASED
– ALUMNI – SIBLING

APPLY NOW!

To apply for our program, please visit: www.jinnah.edu
22-E, Block-6, PECHS, MAJU Bus Stop, Shahrah-e-Faisal, Karachi
021-111-87-87-87
0348-111-6258
0341-000-3339
admissions@jinnah.edu

KEY DATES
Online Admission Form Submission Deadline Friday, January 6, 2023
Admission Test Sunday, January 8, 2023
Commencement of Classes Monday, February 6, 2023