Mr. Hasan Javid is an Assistant Professor at Mohammad Ali Jinnah University. He completed his MBA Marketing from the Lahore University of Management Sciences (LUMS). Mr. Hasan has been in Academia for over 10 years. He has taught a large variety of marketing and management subjects. Prior to this, he worked with various industries including textiles (Marketing Executive in Rupafab (Pvt.) Ltd), tobacco (Pakistan Tobacco Company where he worked on well-known brands like John Player Gold Leaf and Benson & Hedges as Brand Executive, beverages (Assistant General Manager in Haidri Beverages (Pvt.) Ltd) and financial services (General Manager Marketing, Eastern Capital Ltd.)

In Pakistan Tobacco, he launched the first consumer and trade promotions for John Player Gold Lead and Benson & Hedges. In addition, he developed a restaurant merchandising strategy for these brands in Karachi, Lahore and Islamabad. Later on, he discharged his responsibilities as Research Manager. These included conducting large scale annual household surveys for the company as well as market research monitoring of all consumer and trade promotions launched by the company.